| Term |
Definition |
| Ad Load |
Percentage of the Audio that is Ads. |
| Ads Duration Mean |
Average length of ads |
| Ads Episodes Sampled |
Number of episodes Podsights has reviewed |
| Ads Per Episode Mean |
Average number of ads per episode |
| Ads Per Episode Median |
Median number of ads per episode |
| Ads Sampled |
Number of ads |
| Affinity |
The brand affinity score shows how strong a podcast-brand fit is given the podcasts genre, audience and conversion data. |
| Average Episode Length |
The average episode length of the Podcast. |
| Average Monthly Impressions |
Total number of impressions in an average month, regardless if it's a new episode or something in the back catalog. |
| Average Monthly Reach |
Total monthly Podsights Reach in an average month. |
| Average Weekly Impressions |
Number of impressions seen per week for the podcast. |
| Average Weekly Reach |
Average Podsights reach seen per week. |
| Cadence |
The cadence of show drops (weekly/ongoing) |
| Content Maturity |
Rates the podcast transcripts according to content maturity standards inspired by historical MPAA and TV Parental Guidelines on a scale of 0 to 2, where 0 represents the most audience friendly content and 2 represents adult content |
| Data Quality Score |
Score given based on the number of unique IPs found in a podcast feed. More unique IPs = higher score. |
| Feed Growth |
Month over month growth of downloads for a podcast |
| First Published |
First publish date of the podcast |
| First Run Impressions |
The number of impressions delivered within the first 30 days of an episode drop. |
| New Reach |
Amount of new listeners that could be reached with the podcast. |
| Podcast Defined Tags |
Podcast Tags from Apple |
| Publisher |
Network or show that publishes podcasts. |
| Urban Classification |
Factors in the density of a city and gives a score based on population vs area |
| Index |
% of share of show listeners in the market header, while the percentile i |
