This article explains the definition of each campaign state that you will come across during the setup process.
A campaign state indicates the status of your campaign. The campaign state informs who can view the campaign, and when they can view it.
There are five campaign states:
- This campaign state is in draft mode here and we are waiting for either the publisher to install the tracking URLs, or our prefix, or for the brand to install their website pixel. Here the campaign start date has not passed and data is not yet tracking. A campaign will also remain in Pending if the start date has not passed, and the publisher has not met the Ready criteria.
- For this state the criteria is: advertiser website pixel installed, publisher confirmed tracking URLs, or publisher has prefix installed if applicable.
- This campaign state means it is tracking and available for your review. LIVE means that a campaign's start date has passed and the publisher has manually set the state to LIVE. Campaign will remain as "live" until 30 days after campaign end date.
- This campaign state means that the publisher has only set the campaign live for the agency connected to the advertiser account and not the brand. The brand will not have visibility into the campaign if you see this state.
- This campaign state means the campaign has finished, reached its end date, and attribution is no longer tracking.
Campaign State FAQs1. Question: I can't see my campaign!
Answer: Here's what you can do depending on your account type
- Advertiser: Is your pixel installed? If your pixel is not installed, the Publisher cannot set your campaign live. If yes, then your Publisher has not yet set your campaign live.
- Agency: Are you assigned as a 'Manager' of the Advertiser? Learn more about access here.
- Publisher: If your Advertiser does not see their campaign, but you do, then make sure it is set LIVE for Advertiser and Agency.
2. Question: When does attribution run?
Answer: attribution jobs run overnight on campaigns when a start date has passed and impressions are running.
- Attribution will run on a campaign when the expected start date has passed, AND impressions are present. For instance, if a line item begins in your ad server on 6/15, but you have the start date as 7/1, attribution won't run. Additionally, Example of "draft" campaigns that have full performance data
- The Podsights dashboard automatically extends your campaign if we see impressions past the end date. That's why we call it the 'expected end date'! We understand that extensions are common, and we want to be sure to capture that performance. More specifically, if impressions run past the expected end date, the end date will automatically update to +30 days from original end date.
- Podsights admins can override this if you need to cancel or stop a campaign. Just let us know via a support ticket.
If you have questions or concerns about a specific campaign, please submit a ticket on the campaign in question.