| Header |
Definition |
| Action |
Conversion action (purchase, lead, install, init) *Init is a page view event |
| Action Time |
Date and time when conversion took place |
| Ad Duration |
Duration of ad (in seconds) |
| Ad Placement |
position of ad within podcast episode, input by user who built campaign |
| Ad Type |
Dynamic or embedded ad serving , input by user who built campaign |
| Alias |
(Optional) alias ID sent via alias pixel |
| Attribution |
Partial attribution assigned to each episode downloaded by a converted user |
| Campaign ID |
Unique ID for a campaign |
| Campaign Name |
Name of the campaign, input by user who built campaign |
| City |
City where conversion took place |
| Country |
Country where the conversion took place |
| Currency |
Currency used for a purchase conversion |
| Device Browser |
Browser used for the conversion |
| Device Make |
Make of the device used for a conversion event |
| Device Model |
Device model for conversion |
| Device OS |
Operating system for device |
| Device Type |
Type of device used for a conversion |
| Discount Code |
Discount code used for conversion |
| Episode |
Episode title |
| Episode Duration |
Length of episode |
| Impression Time |
Date and time when conversion took place |
| Lat |
Latitude where conversion took place |
| Lead Category |
(Optional) Category assigned to a lead |
| Lead Type |
(Optional) Type assigned to a lead |
| Line Item |
Line Item name, input by user who built campaign |
| Lon |
Longitude where conversion took place |
| Network |
Publisher of podcast |
| Order ID |
(Optional) Order ID from a purchase event |
| Organization Name |
Advertiser name |
| Podcast |
Name of podcast for impression |
| Podcast |
Name of podcast for impression |
| Podcast Genre |
Podcast genre from Apple Podcasts |
| Product ID |
(Optional) product id from product pixel |
| Product Name |
(Optional) product name from product pixel |
| Product Type |
(Optional) product type from product pixel |
| Product Vendor |
(Optional) product vendor from product pixel |
| Referrer Url |
URL that user was on before entering the brand's website If 'referrer' is your website, then user came in direct (not via a referral) |
| Region |
Region where conversion took place |
| UID |
Unique ID for a user within a household |
| URL |
The URL that the user visited for a page view event |
| User Agent |
User Agent for the conversion |
| Value |
(Optional) Revenue value associated with a conversion |
