1. Reports

Report Types for Advertisers and Agencies

Here you can find the reports that Advertisers & Agencies can export from their dashboard, along with the description of each report.

Campaign Overview

All of the modeled data you see within a single campaign, plus more, and at a granular level.

Campaign Placements

Provides a broken-down report of podcast feed, episode, everything RSS-feed based (Applicable to Embedded/Baked-In Ads Only).

Campaign Conversions

Contains unmodeled, detailed data available to you for all conversion events. Also includes optional fields like values related to leads, purchases, order ID, etc. Use it to understand more about the individual conversion events that occurred.

Campaign Impressions

Shows impressions delivery details, as tracked by Podsights, but has nothing to do with attribution. This report is a media-delivery report. Akin to a delivery report, as provided by Publishers.

Campaign Entrances

Use this report to know where unique users are referred from, and where they land on the brands website. Key fields include data regarding listeners who have triggered and been counted among the campaign conversions by visiting a pixeled page.

Locations Overview

Designed to give you data-backed idea of where the ad is being exposed. It should not be utilized for additive calculations of exact location-specific exposures.

Weekly Overview

An overall report of all campaigns running across all publishers for your brand during the date range specified by the week.

Daily Overview

Provides details regarding campaign and line item performance across all campaigns and publishers during the time-frame indicated in your filter by the day.

Organization Placements

Gives insight into when and where the ad is placed. This report is not always available. It will only show information that has been made available directly to Podsights.

Organizational Campaign Conversions

Provides raw, unmodeled data representing all conversions across the organization for the time period and actions selected in your filter.

Organization Interval Overlap

Use this report to see how much overlap your campaign(s) and individual line items have. These numbers are used to generate your overlap in the Insights Overlap report.

Benchmark Campaigns

Provides a summary of the campaign performance, similar to the data available in your campaign dashboard overview.

Benchmark Campaigns Detail

Breaks out the performance of your campaign(s), providing line-item detail as would be found in your campaign overview.