Measure conversion events that matter across Spotify and non-Spotify campaigns.
What is the Spotify Pixel?
The Spotify Pixel is a piece of JavaScript code placed on a website that allows you to analyze the actions that listeners took after hearing or seeing your ad. With the Spotify Pixel you can...
- Install once to measure all of your ads on Spotify and all audio across non-Spotify campaigns too.
- See all of the actions that listeners take on your website across all devices.
- Better understand the ROI of your audio ad spend across all channels.
What can the Spotify Pixel measure?
Website activities, including:
- Page view
- Lead
- Add to cart
- Product view
- Checkout
- Purchase
Install the Spotify Pixel
Follow our step-by-step guide to implement the pixel directly on your website.
If you use one of the listed integrations to install the pixel on your website, please follow the linked guides:
If you are interested in using one of the listed integrations to measure mobile app installs and activity, please follow the linked guides: