Marketing Campaigns: track who downloads your podcast

If you're looking to see how many downloads your marketing efforts are driving for a podcast, we can help. Podsights Marketing Campaigns measure podcast to podcast attribution. 

How it works: 

The Podsights prefix tracks every time a Podcast player streams or downloads an episode. A campaign can be built to 'target' your podcast, which is where attribution occurs. Podsights attributes downloads to the campaign if a user downloads or streams an episode where the your ad was present, then subsequently downloads 1 or more episodes of the target podcast. 

How to activate:

  1. Install Podsights' RSS prefix by following our instructions here. You should ensure you do so at least two weeks before you plan to run a campaign so that Podsights has enough time to add the podcast into the system. 
  2. Claim your podcast. Podsights may as the podcast owner to 'claim' the podcast before we allow campaigns to be built. If this is a required step, you'll receive an automated email from asking you to do so. 
  3. Marketing campaigns are technically different than a standard attribution campaign, so, if you're building the campaign, make sure you follow the steps on how to build a marketing campaign in Podsights.