Here are important concepts and fields you need to configure when exporting in Podsights for the purpose of measuring and scaling your advertising.
While your dashboard is the best place to analyze your performance, we understand that you may need an excel-formatted performance report. That’s what your overview export was made for! We’ve broken down your dashboard data to include the most detailed breakdown so you can edit as you see fit.
- Impressions (# of impressions served)
- Reach (# of unique households)
- Freq = (Reach/visitors)
- Conversion Rate (visitors/reach)
Day: The day in which an action occurred.
Publisher Name: The network in which the media was running.
Campaign Name: Refers to the advertisers campaign name.
Line Item Name: Refers to the dynamic line item name.
Podcast Title: Only refers to embedded ads.
- If you have an embedded ad, you will have the podcast title filled out. The Line item won’t be filled out
Code: Refers to the promo code that was implemented in your podsight’s campaign.
Episode Title: Only refers to embedded ads. However, It also includes the name of the episode where the impression registered.
Add Cart: When a user adds a product to the cart.
Published: The day a particular episode was published.
Spend: Impressions multiplied by the CPM, divided by a thousand.
Impressions: The number of registered downloads associated with a particular episode.
Attributed Reach: The unique number of households those impressions reached.
Value: Refers to the purchase value, or a dollar in the manner of purchase.
Products: The value of an event that you’ve put in.
Leads: Refers to lead events.
Attributed Reach/Attributed Downloads: The conversions in a marketing campaign.
- This only applies to marketing campaigns, which are downloads.
Installs: Refers only to Podsights app installs.
- This is only relevant when working through Podsights approved app integrations, .i.e kochava, Appsflyer, Branch, and Singular.
Modeled vs Unmodeled
Modeled features provide a more holistic view of the impact of your Podsights campaign by accounting for any noisy IPs. Unmodeled features are more vague which is why it’s not recommended.
Modeled Visitors: The number of households that received an impression.
Households subsequently visit the advertisers pixelated website.
Modeled Views: Refers to page views(visits).