1. Exports & Reporting

Exports: Daily or Weekly Campaign Performance

While the dash is the best place to analyze performance, we understand that you may need an excel report. This report breaks down the dashboard fields so you may edit as you see fit.

Applies to: Advertisers and Agencies

«Important formulas»
Impressions = (# of impressions served)
Reach = (# of unique households) 
Frequency = (Reach/visitors)
Conversion Rate = (visitors/reach)
Cost per Visitor CPV = (Spend/visitors)
  1. Day: The day in which an action occurred.

  2. Publisher Name: The network in which the media was running.

  3. Campaign Name: Refers to the advertiser's campaign name.

  4. Line Item Name: Refers to the dynamic line item name.

  5. Podcast Title: Only refers to embedded ads. If you have an embedded ad, you will have the podcast title filled out. The Line item won’t be filled out.

  6. Episode Title: Only refers to embedded ads. However, It also includes the name of the episode where the impression registered.

  7. Code: Refers to the promo code that was implemented in your Podsight’s campaign.

  8. Add Cart: When a user adds a product to the cart.

  9. Published: The day a particular episode was published.

  10. Spend: Impressions multiplied by the CPM, divided by a thousand.

  11. Impressions: The number of registered downloads associated with a particular episode.

  12. Attributed Reach: The unique number of households those impressions reached.

  13. Installs: Refers only to app installs. This is only relevant when working with a Podsights-approved app integrations, .i.e kochava, Appsflyer, and Singular.

  14. Value: Refers to the purchase value, or a dollar in the manner of purchase.

  15. Attributed Reach and Attributed Downloads: These are the conversions in a marketing campaign. This only applies to marketing campaigns, which are downloads; not attribution campaigns. 

  16. Products: The value of an event that you’ve put in.

  17. Leads: Refers to lead events.