Common terms found in your Podsights dashboard.
| AOV | Average Order Value. [Revenue / Purchases] |
| Attribution | The number of household that visited the site after listening to an ad. This number can be a fraction if the household listened to multiple episodes or podcasts. |
| CAC |
Customer Acquisition Cost. Cost to acquire a new customer. [Spend divided by Purchases] |
| CPL | Cost per Lead. Cost to acquire one lead event. [Spend / Leads] |
| CPV | Cost Per Visitor. Cost to acquire on visitor. [Spend / Visitors] |
| CR | Conversion Rate. Percent of households that visited the pixeled website. [Visitors / Households Reached * 100] |
| Frequency | Number of times a household was exposed to an ad. [Impressions / Households Reached] |
| Impressions | Number of ad impressions, or downloads. |
| Installs | Number of attributed mobile app installs. |
| Leads | Number of attributed lead events. |
| Page Views | Number of attributed website page views. |
| Purchases | Number of attributed purchase events. Podsights gives partial attribution for purchases meaning if a user downloaded two episodes, each gets credit for half that purchase. |
| Households Reached | Households Reached. Unique number of households that downloaded an episode. |
| Revenue | Attributed revenue from purchase or lead events. |
| ROAS | Return on Advertising Spend. This number will rise as the campaign runs. [Revenue / Spend] |
| Spend To Date |
Cost per Thousand Impressions to date. [Impressions*Goal CPM / 1000]. Note: Spend To Date is calculated based on delivered Impressions & the planned/goal CPM that was entered in for each line item during campaign setup. |
| Visitors | Households that visited the site Podsights looks at the conversion rates of non-noisy IPs, the number of users we exactly matched and other impression and pixel modeling to determine the total number of users that visited the site. |