Common terms found in your Podsights dashboard.
|AOV||Average Order Value. [Revenue / Purchases]|
|Attribution||The number of household that visited the site after listening to an ad. This number can be a fraction if the household listened to multiple episodes or podcasts.|
Customer Acquisition Cost. Cost to acquire a new customer. [Spend divided by Purchases]
|CPL||Cost per Lead. Cost to acquire one lead event. [Spend / Leads]|
|CPV||Cost Per Visitor. Cost to acquire on visitor. [Spend / Visitors]|
|CR||Conversion Rate. Percent of households that visited the pixeled website. [Visitors / Households Reached * 100]|
|Frequency||Number of times a household was exposed to an ad. [Impressions / Households Reached]|
|Impressions||Number of ad impressions, or downloads.|
|Installs||Number of attributed mobile app installs.|
|Leads||Number of attributed lead events.|
|Page Views||Number of attributed website page views.|
|Purchases||Number of attributed purchase events. Podsights gives partial attribution for purchases meaning if a user downloaded two episodes, each gets credit for half that purchase.|
|Households Reached||Households Reached. Unique number of households that downloaded an episode.|
|Revenue||Attributed revenue from purchase or lead events.|
|ROAS||Return on Advertising Spend. This number will rise as the campaign runs. [Revenue / Spend]|
|Spend To Date||
Cost per Thousand Impressions to date. [Impressions*Goal CPM / 1000].
Note: Spend To Date is calculated based on delivered Impressions & the planned/goal CPM that was entered in for each line item during campaign setup.
|Visitors||Households that visited the site Podsights looks at the conversion rates of non-noisy IPs, the number of users we exactly matched and other impression and pixel modeling to determine the total number of users that visited the site.|