1. About Podsights

Types of Campaigns

Podsights offers three types of campaigns: Attribution, Reporting, and Streaming. Learn more about each below.

  • Attribution: If you have a specific goal for your campaigns such as driving visitors to your site, increasing sales, generating leads, and more, then this is the campaign type for you. Attribution campaigns measure podcast download to on-site activity.  These campaigns track the download the ad appeared in and the subsequent actions (site visit, purchase, lead, add to cart, etc) that are taken post-download.
  • Reporting: If you only want an overview of how your podcast ads perform, this is it. Reporting campaigns keep it simple by measuring impressions, reach, frequency, and spend to date. It does not require a pixel be installed on any brand website.
  • Streaming: This type of campaign can track any digital audio campaigns you may have, including streaming music and online radio.  Similar to attribution campaigns, streaming campaigns track the download the ad appeared in and the subsequent actions (site visit, purchase, lead, add to cart, etc) that are taken post-download.