Understanding the Conversions Tab

This article will walk you through how to read and use the Landing Pages table for attributed page view conversion events.

Once your campaign has started to accumulate attributed page view events, you'll see a Conversions tab become available in your navigation bar under the Campaign view:

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Clicking on the Conversions tab will display more detailed information on the conversions that you have set up during the pixel installation process.

Note: In this article, we will focus on page views.



Accessing the Landing Pages Table

To access more detailed information about the URLs associated with Page View conversions, click on the URLs tab in the side navigation bar on the left, under the Conversions tab:


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Clicking on the URLs tab will then bring you to the Landing Pages table:

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A landing page is the initial page where a visitor enters when visiting your website. The Landing Pages table provides you with a list of landing pages where attributed page view conversions have occurred; this list will also only contain URLs where your pixel has been installed.

The Landing Pages table has a URL column, which only displays the path of where the page view occurred, and a Count column, which displays the number of visitors that landed on that specific path, as well as the percentage represented within your count total.



Accessing the Users Page

Clicking on one of the path tiles will give more detailed information on the page views that took place at that location within your website; this is also known as the Users page:

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In the top left corner, you will see the URL domain displayed; this is the domain that was captured at the time of the page view, along with the rest of the path.


Note: If you are using Floodlight or Image pixels, the URL will be displayed as blank in the Users page table and conversion reports.



The Users view will show more information on:


The type of Device that was used to view the page (this is denoted with an android, apple or windows logo and left blank if the device is unidentifiable)

The Location of the where the page view took place.

The Referrer or the webpage that sent the user to your site.

The first time the page was viewed by the user or First Seen

The number of times the user viewed the page or Page Views 

The path where the user Entered the site.


Workflow Example


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As an example, in the Landing Pages table above, the path tile labeled 1 was selected.

It has a URL of /, which is an indicator of the domain that was set during the pixel installation process, and a Count of 6, meaning that 6 different users entered the website on this page.