1. Frequently Asked Questions

What are inactive and blacklist downloads on the podcast page?

Key term: Blacklist, this means that the download came from an IP address that is not an actual listener (e.g. bots, server farms)

In the digital world, users always find ways to attain information unlawfully. Whether it’s through pirating or spambots. Podsights Brand users sometimes struggle to track their downloads because they may be done unethically. 

That's why downloads may appear invalid or inactive. Invalid or inactive downloads are download requests that are simply there to check if the podcast is available to download, but not actually delivering audio to a listener.

If you're looking to see how many downloads your marketing efforts are driving for a podcast, we can help. Podsights Marketing Campaigns measure podcast to podcast attribution. 

How it works: 

The Podsights prefix tracks every time a Podcast player streams or downloads an episode. A campaign can be built to 'target' your podcast, which is where attribution occurs. Podsights attributes downloads to the campaign if a user downloads or streams an episode where the your ad was present, then subsequently downloads 1 or more episodes of the target podcast. 

How to activate:

Install Podsights' RSS prefix by following our instructions here. You should ensure you do so at least two weeks before you plan to run a campaign so that Podsights has enough time to add the podcast into the system. 

Claim your podcast. Podsights may as the podcast owner to 'claim' the podcast before we allow campaigns to be built. If this is a required step, you'll receive an automated email from hello@podsights.com asking you to do so. 

Marketing campaigns are technically different than a standard attribution campaign, so, if you're building the campaign, make sure you follow the steps on how to build a marketing campaign in Podsights.