1. Frequently Asked Questions

What does Podsights help me do?

Podsights is a marketing attribution platform for podcast advertising. We strive to help marketers understand the effects of buying advertising on podcasts. We answer questions like:

  • How many leads did I get from advertising on a podcast?
  • How many listeners visited my site?
  • Of the ten podcasts I advertised on, which drove the most purchases?

We can track conversion rates from download to site visits and purchases at an episode level.

  • Easy to install
  • Full reporting suite for data-driven marketers
  • User journey, from download to page views to conversion
  • Partial attribution across podcasts and episodes
  • Measure view, product view, lead, add to cart, checkout, and purchase events; in addition to app downloads and in-app activity