As of April 2022, a backfill will be accepted only in extenuating circumstances.
What is a backfill?A backfill is the manual ingestion of media delivery data. Delivery data is required to populate the dashboard, calculate reach, frequency, and of course, attribution. To complete a backfill, each respective publisher must provide raw download logs in a specified format.
Who can request a backfill?
- If an Advertiser or Agency want's to request, you should reach out to Publisher using this information to determine feasibility.
- If a Publisher can and will support a backfill (and has confirmed with their ad server or analytics team), please request a form from Podsights via email@example.com or in your Podsights dashboard.
Backfills will be rejected if:
- Advertiser's website pixel was not installed
- The backfilled impressions are less than 500,000 impressions
- The publisher rejects the request. Most publishers delete raw data after 30 days, and/or may not have access to it.
- Publisher installed tracking URLs late
- Campaign launched late
- Data is less than 60 days old.
What does it cost?
Podsights charges a fee of $850 per backfill up to 5 million impressions. Each case is unique and may require an additional statement of work.
How are you executing a backfill?
- Podsights requests raw logs from Publisher for specified date range.
- If publisher approves the request, they may send Podsights logs which may be parsed and must be re-formatted. Some systems do not store data > 30 days old.
- If publisher approves the request, publisher may have to request logs from their ad server, which may be parsed and must be re-formatted. Some systems do not store data > 30 days old.
- Podsights uploads raw data into backend data processing systems. If the job fails, Podsights may have to begin the process again with the publisher.
- Podsights manually re-runs attribution for the entire campaign (not just line item) on the specified date range.